Pinkshoe began as a solo creative studio founded by Abbi Yeboah, designing websites, visual identities, and marketing collateral for women entrepreneurs.

After years of hands-on, Abbi transitioned away from service-provider to pursue ventures in real estate, financing and investments, philanthropy, and other passion-driven projects she dreamed of building—while remaining deeply committed to empowering women entrepreneurs.

Today, Pinkshoe has transformed from a solo studio into a purpose-led agency—one built to create opportunity for women creatives while continuing to serve women-led businesses with elevated branding, marketing, and strategic support.

Pinkshoe is intentionally structured as a two-fold business:

• Women helping women build strong, scalable brands

• Women receiving paid, meaningful work that grows their own businesses

Every project fuels a bigger mission: circulating opportunity within a women-led economy. Pinkshoe CEO is a love letter from the desk of the CEO—a reflective, honest space where the realities of building a business are shared through lived experience, not highlight reels. It blends:

• Personal leadership lessons

• Business wisdom earned the hard way

• Emotional intelligence, resilience, and identity

• Stories from women CEOs and founders across industries